How to Choose the Right Corporate Ticketing Software


Corporate ticketing and hospitality programs are key components of modern business, providing a powerful tool for engaging clients, building brand loyalty, and cultivating business relationships. However, managing these programs can be a complex and time-consuming process, particularly for global brands with a diverse range of events and stakeholders. That’s where corporate ticketing software comes in.

The Importance of Choosing the Right Corporate Ticketing Software

With the right software, you can streamline your ticketing and hospitality programs, reduce administrative costs, and provide an exceptional digital experience for your guests. Choosing the right corporate ticketing software, however, is critical to your success. With so many options available in the market, it can be overwhelming to determine which software is the best fit for your needs.

Overview of Key Considerations

In this article, we will take you through the key considerations for choosing corporate ticketing software, including:

1. Understanding Your Business Needs

  • Defining your goals and objectives
  • Identifying key features and functionality
  • Determining your budget

2. Customisation and Integration

  • Customisation options for your unique needs
  • Integration with other software and tools

3. Security and Compliance

  • Ensuring data security and privacy
  • Complying with regulatory requirements

4. Implementation and Training

  • Onboarding process and timeline
  • Training and support resources
  • User adoption and feedback

5. Measuring Success and ROI

  • Defining key performance indicators (KPIs)
  • Tracking metrics and analytics
  • Measuring ROI and impact on business goals

By the end of this guide, you’ll be equipped with the knowledge and tools you need to make an informed decision and choose the best corporate ticketing software for your brand’s success.

1. Understanding Your Needs

Before you start evaluating potential corporate ticketing software providers, it’s important to first define your goals and objectives and identify key features and functionality you will require. By understanding your needs upfront, you can narrow down the list of potential providers and focus on those that offer the features and capabilities you require.

Defining Your Goals and Objectives

To start, think about your overall business objectives and how your corporate ticketing program fits into those goals. For example:

Are you looking to increase efficiency and automation?
Are you looking to increase customer engagement?
Are you looking to streamline communication to guests?
Are you looking to make more effective use of your hospitality assets?

Once you have a clear idea of your goals and objectives, you can define more specific goals for your corporate ticketing program. For example, you may want to increase utilisation by 10% or reduce email traffic by 20%.

Identifying Key Features and Functionality

Next, identify the key features and functionality that you require from your corporate ticketing software. Some common features to consider include:

  • Customisation options for branding and design
  • Internal usage requests & approvals
  • Reporting and analytics capabilities
  • Support for multiple currencies and languages
  • Mobile responsiveness and compatibility
  • Eticketing and ticketing fulfilment capability
  • Support for cross-charging, payments and tax reporting
  • Automated GDPR compliance
  • Access control and multiple user roles
  • Integration with your SSO, CRM, compliance or other business systems

2. Customisation and Integration

When choosing corporate ticketing software, it’s important to consider how customisable the software is to your unique needs, and whether it can integrate with your other software and tools.

Customisation Options for Your Unique Needs

One of the advantages of corporate ticketing software is the ability to customize the platform to your specific needs. This can include branding and design elements to align with your brand’s image, as well as customisation of request and approval workflows, ticket types, pricing, reports, email templates, registration forms and guest web pages.

Some software providers may offer more customisation options than others, so it’s important to determine what level of customisation you require before selecting a provider. Consider factors such as the number of events you hold, the variety of ticket types you offer, and the complexity of your pricing structure.

Integration with Other Software and Tools

In addition to customisation, it’s important to consider how well the corporate ticketing software can integrate with your existing software and tools. This can include integration with your CRM system to better manage guest data and communication as well as integrate reporting data into a single source.

Before choosing a system, be sure to investigate their integration capabilities and whether they offer APIs or other tools to facilitate integration with your existing systems.

By selecting a corporate ticketing platform that can be customised and integrated with your other software and tools, you can maximize the value of your investment, extend the longevity of the system and ensure that your ticketing program aligns with your broader business goals and objectives.

3. Security and Compliance

When it comes to corporate ticketing software, security and compliance should be a top consideration. Corporate ticketing programs often involve the handling of sensitive customer data, including personal information, access requirements and potentially health data. Therefore, it’s important to choose a software provider that takes security and compliance seriously.

Security Measures

Look for corporate ticketing software that implements robust security measures such as encryption of customer data, secure payment processing, and multi-factor authentication. Additionally, consider the physical security of the provider’s data centres and the measures in place to prevent data breaches.

Compliance with Industry Standards

In addition to security measures, it’s important to choose a software provider that complies with relevant industry standards and regulations, such as the General Data Protection Regulation (GDPR) and ISO27001 – the global accreditation for information security. These regulations are designed to protect sensitive data and ensure that it is handled securely and responsibly.

Service Level Agreements

Finally, consider the provider’s service level agreements (SLAs) for uptime and support. Look for providers that offer high levels of availability and uptime, and that have well-defined support processes in place in case of any issues or downtime.

4. Implementation and Training

Choosing the right corporate ticketing software is just the first step. It’s important to ensure that the implementation process goes smoothly and that your team members are properly trained on how to use the software.

Onboarding Process and Timeline

Look for software providers that offer a well-defined onboarding process and timeline. This should include clear communication and expectations for both parties, as well as a timeline for implementation and training. Providers with flexible software as a service solutions should be able to get you up and running in as little as two weeks, if you need to move fast.

Training and Support Resources

Make sure that the software provider offers training and support resources for your team members. This may include detailed documentation, on-demand content (such as video walkthroughs), as well as in-person training sessions. Additionally, consider the availability of customer support resources such as a knowledge base and direct support channels such as phone or email.

User Adoption and Feedback

Once the software is implemented and your team members are trained, it is important to monitor user adoption and gather feedback from both your team members and customers. Look for software providers that offer tools and resources to help you measure user adoption and gather feedback, such as surveys or analytics dashboards. Additionally, consider the software provider’s responsiveness to feedback and their track record of incorporating customer feedback into product updates and improvements.

By considering the implementation and training process, you can ensure that your team members are equipped with the tools and resources they need to effectively use the software, and that your customers have a positive experience with your corporate ticketing program.

5. Measuring Success and ROI

Choosing and implementing the right corporate ticketing software can have a significant impact on your business goals. However, it’s important to measure the success and return on investment (ROI) of the software to ensure that it’s meeting your expectations and delivering value.

Defining Key Performance Indicators (KPIs)

When implementing the software, define key performance indicators (KPIs) that align with your business goals. This may include metrics such as cost savings, increased efficiency, improved customer satisfaction, or increased revenue. By defining clear KPIs, you can more easily track and measure the impact of your ticketing and hospitality programs.

Tracking Metrics and Analytics

To track your KPIs, you will need to choose a software provider that offers robust analytics and reporting features. This should include real-time data and insights on key metrics, as well as the ability to customize reports and dashboards. This will help you track progress towards your KPIs and identify areas for improvement.

Measuring ROI and Impact on Business Goals

To measure the ROI of your corporate ticketing programs, calculate the cost savings or revenue generated as a result of using the software. Compare this to the initial cost of the software and ongoing maintenance costs to determine the overall ROI. Additionally, track progress towards your KPIs to measure the impact of the software and improved operations on your business goals.

A research study by PwC demonstrated that businesses which use data as the foundation of their decision-making make 3x more effective decisions than those which do not harness data.

By regularly measuring success and ROI, you can adopt a data-driven decision-making methodology, which will ensure that your corporate ticketing program is delivering value. identify opportunities for continued improvement and provide a competitive advantage in your market.

Find more of our recent articles below and follow our LinkedIn to stay up to date with all the latest industry trends.

Related Articles

Huge time savings

Our research has shown that our customers save up to 15 minutes of staff time over the lifecycle of each hospitality request using our platform's intelligent automation. This equates to over 3 months of staff time saved for every 1,000 requests handled.

Explore more platform features

See for yourself how Sponsorworks can make life simpler and boost ROI

Book a demo